Improving Videoconferencing ROI

• streamlining your corporate communications,
• working more efficiently, and
• understanding how videoconferencing can help you.

Companies often make mistakenly believe that just because they offer videoconferencing, that employees will use the technology. However, this is usually not the case, and this assumption often leads to many dissatisfied users claiming no one wants to videoconference.

Taking just a few simple steps can make all the difference:

Create an in-house marketing program announcing your new capabilities.
This program should be more than a simple two-line email declaring "We've got a new videoconferencing unit in Conference Room A. Please see me if you want to use it." Your end-user community needs to understand exactly what this new videoconferencing system can do to make their lives easier. Highlight the benefits of videoconferencing and its many applications. If your installation includes an electronic whiteboard, tell your end-users you have it and explain how they can use that white board to collaborate with distant colleagues. Also, tell your managers how videoconferences can have a positive effect on team building with off-site employees. Show your CFO the dollar savings accrued when you eliminate non-essential travel.

Offer training - not just to your technical staff, but to the general user as well.
Courses must go deeper than just locating the on switch. Everyone should learn HOW to use the videoconferencing equipment and WHEN to use it. For example, Human Resources can conduct interviews with candidates located on the other side of the country. The VP of Sales can hold weekly staff meetings and actually look his team in the eyes without bringing them all into the office. However, sales reps should also be taught not to expect videoconferencing to serve as an ideal replacement for an initial, face-to-face, in person meeting with a brand new client.

Choose the right solution before you purchase and install.
Visual Communication solutions are not "one-size fits all." Different organizations have different needs and as such, require different solutions to meet those needs. A thorough examination of your business requirements, your budget and your corporate culture should be conducted prior to any purchase, to ensure that your users get the most from your new capability, and that your business receives the highest return on its investment in the future.

For help from an experienced professional who can walk you through the process, from selection through implementation and beyond, contact York Telecom's Consulting Services or the York Learning Group. Email info@yorktel.com or call 866-836-8463.