Streaming Video as a Business Tool

With the expansion of broadband access around the world, streaming video has moved beyond short clips scattered on your favorite news website to become a valuable marketing tool. With the right technology, your organization can reach out to its customer base from a trade show without ever leaving your desk - or asking them to leave theirs.

With the right company as your partner, you can produce broadcast-quality video segments featuring interviews with corporate executives, or provide complete product profiles and live demonstrations to be presented in a virtual trade show type format. Used independently or in conjunction with a physical booth presence at a standard trade show, the virtual booth offers endless benefits to all involved.

For example, individuals unable to attend a traditional trade show can participate remotely, obtaining the same valuable research without the cost of travel or the lost office time. These online attendees provide more "booth traffic" and represent more potential leads. In addition, re-purposing your existing booth to include streaming video and touching a broader audience means a lower cost per lead for your marketing program.

A virtual trade show booth also adds value for those attendees that can visit your booth in person. Your streamed content can be accessed online long after the show has closed, allowing interested parties to "re-visit" your booth at a later time to gather more information, or share what they saw with co-workers who did not attend. On a crowded show floor, even the most interested prospects can lose focus as each company fights to engage their attention. But keeping your virtual booth up after the show is over gives your message unique longevity, and allows it to rise above the general din of a conference hall when prospects can visit from the quiet of their homes or offices.

In addition, a well-made streaming video can also mean moving fewer pieces of large demonstration equipment from storage to show floor and back, and lessen the need to force static signage to accurately depict a complex product demonstration.

For more information on how streaming video can benefit your organization, call 866-836-8463 or email info@yorktel.com. For more information on York Telecom's Media Services, click here.